No-Hide Difference – Earth Animal
The Chew That Changed Everything
In 2015, we made the first long-lasting chew built entirely from real food. No animal hides. No bleach. No question marks. Here's why that still matters.
Veterinary Formulated·
Health without harm·
A fiercer kind of care·
For all the years ahead·
Veterinary Formulated·
Health without harm·
A fiercer kind of care·
For all the years ahead·
Veterinary Formulated·
Health without harm·
A fiercer kind of care·
For all the years ahead·
A good chew does more than you think. ++++++++++
Chewing is one of life's great dog pleasures. It settles, satisfies, keeps them content. But for too long, the options asked you to look the other way at the ingredient list.
Dr. Bob Goldstein's No-Hide® was built to end that. A chew made from real food, twice-baked, highly digestible, and formulated by a holistic veterinarian with 45+ years of experience.
No-Hide is made for dogs and cats who deserve better ingredients and pet parents who want to feel good about every chew. It costs more than most. We think that's worth it. You might too.
What makes a great chew
Mental Enrichment
Keeps dogs and cats engaged and content through natural chewing satisfaction.
Dental support
Chewing supports clean teeth and healthy gums.
Highly digestible
Gentler on the stomach than traditional rawhide.
Simple ingredients. Nothing you need to look up.
Every No-Hide starts with a small number of whole, recognizable ingredients. Each one earns its place.
Brown Rice Flour
a gentle, highly digestible base that gives No-Hide its structure.
Eggs
added protein and satisfying chew texture
Olive Oil
supports healthy skin and coat.
Banana Powder + Pinneapple Stem
natural digestive support.
Agar-Agar
a plant-based binder that holds it all together.
Oregano Extract, Cherry Extract, Flaxseed
plant-based ingredients that help keep No-Hide fresh.
+ your choice of protein
High-quality animal protein for muscle maintenance and energy.
How it compares
No-Hide: the first of its kind.
| No-Hide | Rawhide |
|---|---|
| Highly Digestible | Tough to Digest |
| Made with Real Food Ingredients | Made from Leather Industry Byproducts |
| Veterinary Formulated for Over 45 Years | No Veterinary Oversight |
| No Rawhide, No Animal Hides | Contains Animal Hide |
| No Bleach, Synthetics, or Fillers | Highly Processed |
| Made in USA with globally sourced ingredients | Often Made Overseas with Limited Oversight |
The chew that changed everything
Chews the Right Size
Golden Rule: Always choose a chew that's larger than your dog's mouth. When in doubt, size up.
Safety Reminder: Size matters - and supervision counts! Puppies get their license to chew at 6 months.
80%
From first bite to last
We say No-Hide is highly digestible because it's made from real food ingredients that your dog and cat's digestive system recognizes and can process naturally. Unlike rawhide, which can sit in the stomach for extended periods, No-Hide breaks down the way food should.
The numbers make it clear. Independent scientific studies show No-Hide has 80% gastric digestibility after 8 hours. Collagen-based chews reach 24%. Rawhide reaches 18%.*Gentler on digestion. Long-lasting satisfaction. Peace of mind from start to finish.
*Bowser, T.J. and C.I. Abramson, 2006. Low-cost in vitro Screening Method for Digestibility of Pet Chews. American Journal of Animal and Veterinary Sciences 1 (2): 23-26.
Forty-five years of refusing to settle
Two founders. One conviction. A refusal to accept what this industry calls good enough. Dr. Bob Goldstein on the science. Susan Goldstein on the conscience.
So in 2015, Earth Animal made the chew that couldn't be found anywhere else. No-Hide: the first long-lasting chew built from real food ingredients instead of animal hides, informed by Dr. Bob's 45+ years of holistic veterinary expertise. Simple, whole ingredients, carefully and slowly baked. Nothing to look up, nothing to look past.
Family owned since 1979, still guided by the same belief that started it all: that the animals we love deserve far better than they're usually offered.
There's a No-Hide for every Dog and Cat
Available in multiple sizes (Stix, Rolls, Strips) and proteins (beef, chicken, pork, salmon, venison, peanut butter, and more).
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Your Questions, Answered
You ask and we answer! FAQs about No-Hide chews.
What makes No-Hide different from rawhide?
Both are long-lasting chews that dogs love, the difference is what they're made of and how they're processed. Rawhide is made from animal hides that go through chemical processing. No-Hide is made from real food ingredients, protein, brown rice flour, eggs, olive oil, slow-baked into a highly digestible, long-lasting chew. No animal hides, no synthetic chemicals. Just simple, whole ingredients your dog's body knows how to process.
[Shop the No-Hide collection](/content/collections/no-hide-chews ""/index.html).
Is No-Hide really digestible?
Yes. No-Hide is made with real, thoughtfully sourced food ingredients, protein, brown rice flour, eggs, and olive oil—that your dog’s digestive system recognizes and can process naturally. Unlike rawhide, which is made from animal hide and can sit in the stomach, No-Hide breaks down the way food should, making it a highly digestible, long-lasting chew.
[Shop the No-Hide collection](/content/collections/no-hide-chews ""/index.html).
How does No-Hide compare to bully sticks?
Both No-Hide and bully sticks are popular, long-lasting chews, but they offer very different experiences for your dog. Bully sticks are typically made from a single ingredient (beef pizzle), while digestible, quality, sourcing, and processing can vary widely, and they’re often known for their strong, barnyard-like odor. No-Hide takes a different approach. Our chews are veterinary formulated and made with thoughtfully sourced, real food ingredients, protein, brown rice flour, eggs, and olive oil, crafted for high digestibility and a cleaner, more enjoyable chewing experience. No harsh smells. No mystery sourcing. Quality, sourcing, and processing can vary widely between brands. Factors like where the cattle are raised, how the ingredient is handled, and the manufacturing standards used all make a difference. That’s why transparency matters so much to us. Proudly made in the USA with globally sourced ingredients. We control every step of the process to ensure consistency, quality, and integrity from start to finish. And with many different recipes, [you can find the right chew for every dog](/content/collections/no-hide-chews ""/index.html).
How does No-Hide compare to Himalayan yak chews?
Both are popular rawhide alternatives, but they’re very different chew experiences. Ingredients: Himalayan yak chews are made from hardened cheese (yak or cow milk). No-Hide is made from real protein and whole-food ingredients like brown rice flour, eggs, and olive oil, thoughtfully blended and slow-baked. One is a dense dairy chew. The other is a baked, food-based chew. Texture Yak chews are extremely hard. That durability can appeal to very aggressive chewers, but the hardness may be tough on teeth, especially for seniors or heavy “crushers.” No-Hide is firm and long-lasting, but intentionally more forgiving. It encourages steady gnawing rather than tooth-on-rock pressure. Digestibility Both options are more digestible than traditional rawhide. However, yak chews are concentrated dairy protein. For dog’s sensitive to dairy, that matters. No-Hide is crafted from a broader blend of digestible ingredients, designed to break down naturally. So which is better? It depends on your dog. If you have an ultra-determined, rock-crushing power chewer, a yak chew may meet that need. If you want variety, whole-food ingredients, a more tooth-conscious texture, and flexibility across ages and chew styles, No-Hide offers that balance. Some pet parents rotate both. Others choose based on their dog’s chewing style and dietary needs. Different chews. Different strengths. The choice is yours.
[Shop No-Hide](/content/collections/no-hide-chews ""/index.html).
Why do veterinarians warn against rawhide?
Because rawhide is processed animal hide. Many veterinarians caution against rawhide for two primary reasons: Digestibility. Rawhide is made from the inner layer of animal skin. It can be difficult for dogs to break down, and swallowed pieces may swell or sit in the digestive tract, increasing the risk of blockages. Chemical processing. Traditional rawhide is often treated with chemical solutions including dyes and bleaching agents to clean, preserve, and shape the hide into finished chews. That concern is exactly why Dr. Bob Goldstein created No-Hide in 2015. He believed dogs deserved the long-lasting satisfaction of chewing, made from real, digestible food ingredients instead of chemically processed hide. [Learn more about Dr. Bob and Susan’s story](/content/pages/our-story ""/index.html).
What makes a dog chew safe?
A safe chew isn’t just about how long it lasts. It’s about what happens while your dog is chewing, and after. Here’s what truly matters:
Digestibility
If a piece is swallowed, can your dog’s body break it down? Chews made from real, digestible food ingredients behave very differently than chemically processed hide or hard, indigestible materials. What goes in should be able to break down safely.
Ingredient integrity
You should know exactly what’s in the chew and where it comes from. Clear sourcing. Recognizable ingredients. No mystery binders. No vague “by-products.” Transparency builds trust.
Proper size and texture
A safe chew encourages gnawing, not gulping. Choosing a chew larger than your dog’s mouth helps promote healthy chewing mechanics and reduces the risk of swallowing large pieces.
Supervision
There is no such thing as a “no-supervision-needed” chew. Even the safest option requires a watchful eye. You are your dog’s best safety tool. At Earth Animal, we built No-Hide around these principles - real ingredients, thoughtful sourcing, proper sizing, and responsible chew education. Because chewing should be enriching. It should be satisfying. And it should be something you feel confident about.
[Shop No-Hide](/content/collections/no-hide-chews ""/index.html).
How are No-Hide chews made?
No-Hides are proudly produced in a baking facility in Lancaster County, Pennsylvania, where real ingredients become a better chew.
We start with simple, purposeful ingredients: brown rice flour, agar-agar (a plant-based binder), eggs, olive oil, banana powder, and pineapple stem. Then we add thoughtfully sourced proteins like beef, chicken, pork, venison, salmon, or peanut butter.
From there, the ingredients are blended, formed, and carefully baked to create the long-lasting, satisfying texture dogs love — without using animal hide, synthetic chemicals, bleaches, or adhesives.
After baking, each chew is finished with a slurry coating made from the same recipe of real food ingredients. This coating helps lock in flavor and gives the chew its signature texture.
Our beef, chicken, and venison come from partners who meet our high standards for humane care. Pork is humanely raised. Salmon is 100% wild-caught.
Curious where everything comes from? [Explore our Ingredient Sourcing Map](/content/pages/ingredient-library ""/index.html).
Is No-Hide veterinary formulated?
Yes. And it was the first of its kind. No-Hide was created by Dr. Bob Goldstein, an integrative veterinarian with over 45 years of clinical experience and the co-founder of Earth Animal (est. 1979). After seeing firsthand the digestive blockages and chemical exposure tied to traditional rawhide, Dr. Bob knew dogs deserved more than a “better version of hide". A complete rethinking. So, he created the original No-Hide, the first long-lasting chew made from real, digestible food ingredients, instead of chemically processed hide. It was bold. It was groundbreaking. And it helped change the industry. Not just another chew. A veterinarian’s answer to a real problem. [Learn more about Dr. Bob and Susan’s story](/content/pages/our-story ""/index.html).
Still have questions? We'd expect nothing less.
If you want to know more about ingredients, sizing, or how it's made, our FAQ page has the answers.
All No-Hide FAQs Talk to our team of experts
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